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TIRANA, Albania — Faced with tough competition to win over audiences, an Albanian TV channel is taking a literal approach towards giving viewers the "naked" truth — by employing almost-topless newsreaders. Wearing open jackets and nothing underneath, the young women reading the headlines on Zjarr TV are an unprecedented sight in the conservative Balkan country, where they first appeared on television and Internet screens last year.
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The presenters on Albanian TV station Fire TV host the news bra-less, with only waistcoats and blazers covering their breasts. Albanian news reader Greta Hoxha makes some headlines of her own, by presenting her bulletin bra-less with only a nude coloured blazer protecting her modesty.
||I am 48
|I know: ||Spanish|
|What is my figure features: ||My figure type is slim|
|What is my favourite drink: ||I prefer to drink cider|
|In my spare time I love: ||I like travelling|
Subscriber active since. Tirana AFP - Faced with tough competition to win over audiences, an Albanian TV channel is taking a literal approach towards giving viewers the "naked" truth -- by employing almost-topless newsreaders.
Albanian presenter greta hoxha could be starring on australian naked news channel
Wearing open jackets and nothing underneath, the young women reading the headlines on Zjarr TV are an unprecedented sight in the conservative Balkan country, where they first appeared on television and Internet screens last year. It's both symbolic and good publicity," said Drishti, who plans to launch French and English language bulletins with "bare information" following the same model.
For year-old presenter Greta Hoxhaj, working in a state of near undress has proved to be a shortcut to glory. Every evening at 7. Her stripped down look "is only for television, for information," said the presenter, who also studies law and psychology when she's not in the studio. Preceding her in the anchor job was Enki Bracaj, a year-old student, whose bare bulletins went viral in the Balkans and made international headlines.
Officially she left because she was unhappy with her salary, but according to her colleagues, she managed to land a job as a model at a fashion magazine. Zjarr TV is not the only place where female anchors have gone bare -- in Venezuela, for example, a presenter on a news website stripped naked last year to toast her country's success in the Copa America football championships.
But in traditional Albania, home to a mostly Muslim population of about three million, the risque presenting style has caused a stir on Facebook and other social media sites. But Hoxhaj said she was not affected by such reactions, insisting: "I had the courage to do what I do and now I'm a star. Aside from social networks, Zjarr TV has incited little reaction from feminist groups or journalist associations in Albania.
A tv station in albania is employing almost-topless news anchors to boost its audience
Aleksander Cipa, President of the Union of Albanian Journalists, said Zjarr TV's tactics did little to help traditional news outlets as they struggle with declining audiences and sales. For you. World globe An icon of the world globe, indicating different international options. Get the Insider App. A leading-edge research firm focused on digital transformation. Good Subscriber active since Shortcuts. icon An icon in the shape of a person's head and shoulders.
The albanian topless presenter has now been offered a salary of $ per week to present the news topless for an australian channel!
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